MadaLuxe Vault, of the successful MadaLuxe Group brand based in Los Angeles and New York City, is known for selling luxury clothes, accessories, and jewelry from some respected and well-known European designers. Founded by Sandy Sholl and Adam Freede, MadaLuxe Vault sells products at its stores in California and Arizona as well as online.
During these difficult times for many retailers, MadaLuxe Group reported 500 percent net sales growth spanning March through July. With much of the country operating virtually, the company’s customers have moved to its online platform to purchase clothing and accessories, with the group reporting a 150 percent jump in new users.
The business has seen marked sales increases since May as people have begun to settle into the routine of working at home. Sunglasses, optical frames and blue light lenses were the biggest drivers of growth, partly because some believe that glasses provide an extra layer of protection against COVID-19. In addition, blue light lenses are believed to reduce eye strain that results from people spending more time online at home.
Watches also saw increased sales. According to the company’s data, this peak might have to do with customers seeking luxury timepieces to wear while attending remote videoconferences and meetings.
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